The headline is one of the most important parts of your content. It’s not only the first thing that grabs readers, but it also serves as source material for search engines. That’s why a great headline should be clear and specific, trigger curiosity, emotion or urgency and promise value to readers.
Even with a great article, you won’t get the engagement you want if your headline doesn’t turn people into readers. So it’s critical to take the time to create a strong headline.
There are several common formats that we see as top headlines:
Question Headlines: These are headlines that pose questions to resonate with readers’ curiosities or concerns and encourage them to click for more answers. They’re often paired with other types of headlines to generate more interest:
List Headlines: These are headlines that list key points or elements of an article to quickly grab and hold attention. They’re commonly seen in news or blog posts, but they can work well in a number of different contexts.
Finality Style Words: These are power words like ultimate, only, guaranteed et cetera that help build urgency and interest in your content.
You spend a lot of time and thought creating your articles, blog posts or other pieces of content. But if the headline doesn’t capture your audience, it’s unlikely they will ever read it. Using these tips and the examples and templates above, you can craft headlines that convert curiosity into clicks.