News outlets have a unique place in the media landscape, and they can shape agendas. They have the power to influence political leaders, the public, and companies alike. News organizations must try to align their agendas with those of their readers, listeners and viewers to stay relevant.
The New York Times gets over 30 million visitors a month, and they’re not ignoring the digital shift. They’ve been investing in mobile apps and video, focusing on deeper stories with more analysis. They’re also using data and AI to drive engagement.
CBS has always been big in TV, but they’ve been expanding their reach online and into podcasts. Their digital content is getting millions of views a month, and they’re experimenting with different platforms like ChatGPT. They’ve also changed their focus and tone, trying to be more positive about the world.
NPR is where lots of people go when they want calm, thoughtful news that digs deeper than a quick headline. They’re a nonprofit, and they’ve built a big name for themselves in podcasting with shows like Planet Money, All Things Considered, Code Switch, and Tiny Desk Concerts.
Reuters might not be the first news outlet you think of, but they’re behind the scenes in tons of places. They’re a global network, and they’re known for being fast, accurate, and neutral.
The People’s Daily is a huge news outlet in China that gets over 200 million visits a month. Their tech section is particularly popular with visitors looking to keep up with China’s policies and ambitions around 5G, AI, and semiconductors.