A news alert is an announcement that aims to grab the attention of media professionals and journalists. It can range from a simple one-page notice for an event to a full press release that can be distributed through wire services. A well-written media alert aims to include the “who, what, when, where and why” of an event, aiming to pique the interest of reporters and encourage them to attend or report on it.
When writing a news alert, it is essential to stay neutral and avoid imposing your own opinion or leaning too heavily towards either the positive or negative aspects of a story. It is also important to stick with verified facts and direct quotes from unbiased sources, and to use plain language in favor of technical terms. Finally, it is crucial to provide contact information for the person in charge of a particular issue or event, ensuring that reporters have someone to go to with questions.
In order to ensure that a news alert is effective, it must be sent out as quickly as possible in order to maximize engagement and reach. Ideally, it should be sent as a mobile push notification because this is the most direct and effective method of reaching your audience.
To enable news notifications on Android devices like Samsung, Vivo, Oppo and Xiaomi, open the Google News app or if using the OnePlus or Mi Cleaner app, disable it from auto-cleaning (see this guide for instructions). You can also set up breaking news alerts on the Samsung Galaxy S7, S8, S9 or Note 5 with the Glance feature or the Breeno app (available on Oppo, Asus and Xiaomi phones). These are quick notifications on your lock screen that keep you updated without having to constantly check apps.